Ranking of the best brightening paints in 2020

Nothing changes your look better than a new hair color. And natural natural shades, including blond, are the most relevant in the opinion of stylists for the last few seasons. To get a uniform light shade or to prepare curls for non-standard coloring, you should consciously choose a product.

There is a wide variety of strand lightening products on the market in 2020 that are easy to get tangled in. However, by purchasing proven products and observing a number of rules when staining, you can achieve an excellent result at home. Which company is better to buy paint and what inexpensive products manufacturers offer are discussed in detail in the article.

How lightening agents work

Before you start using the clarifier, you need to study in detail the method of its action. Each hair contains pigment, natural or obtained by dyeing, which, during lightening, the dye components are completely or partially removed.

For this to happen, the agent needs to destroy the protective layer. Therefore, manufacturers add special substances (for example, ammonia) to paints that are designed to cope with this task. Most often, these components are very aggressive and, at high concentration, can completely ruin the hair structure, turning them into a dry, lifeless head.

Correctly selected percentage of the oxidant content will preserve the health of the curls and their appearance. When choosing paint, stylists take into account the following factors:

• how damaged the curls are;
• what is the natural shade of the strands;
• whether the hair has been dyed before.

It is not recommended to lighten strands with introduced artificial pigment without a preliminary neutralization procedure, since its color will affect the result.

How to choose a dye for lightening hair: the main characteristics

To get the desired result after dyeing, hairdressers and stylists recommend purchasing products from well-known brands, the quality of which has been confirmed by laboratory tests. This will avoid getting into trouble while experimenting with hair and will not worsen its condition.

It is also important to pay attention to the shelf life of the product and the integrity of the packaging. The opened paint is exposed to air, which changes the chemical composition.All this entails unpredictable consequences after staining: getting the wrong shade or a complete lack of result.

Stylists advise choosing a product based on the structure of the hair and the original color. If the strands are hard and dark, then paints with a high percentage of oxidizing agent should be preferred. This rule applies if the curls are healthy, not damaged and have not been stained. Otherwise, lightening will provoke dry strands and brittleness.

All products for coloring on the market can be divided into three types by texture:

1. Powder - able to eliminate persistent pigment, but such products are quite aggressive and often dry out the curls;
2. Creamy - they have a thick consistency, which makes them easy to apply to strands;
3. Oil colors are the most gentle colors that do not contain ammonia and are well distributed over the entire length of the hair.

An important criterion for choosing a lightening agent is the content of useful components in the paint. They help protect curls from the negative effects of chemicals. However, a large percentage of these components significantly reduces the degree of color.

The main beneficial substances for lightening hair dyes:

• plant extracts;
• natural oils;
• proteins.

If the product contains at least one of the listed components, it must be borne in mind that the lightening result may differ by a couple of tones. The cost of paints with nutritious oils and extracts is much higher than that of products with a simple composition.

Owners of dry and damaged curls are advised by hairdressers not to experiment on their own, but to seek help from a professional who will select the right product for lightening and subsequent care. This will allow you to reduce the risk of permanent damage to the strands to zero.

Rules for the use of brightening products at home

You can carry out the procedure yourself, but for this you must strictly follow the instructions from the manufacturer and adhere to the basic tips of stylists:

1. Before starting staining, you need to make sure that the purchased product does not cause an allergic reaction. To do this, apply a small amount of the product to the skin at the crease of the elbow or to the back of the wrist. If after 15 minutes a rash or redness does not appear, you can safely proceed to lightening.
2. For damaged hair, restoration and nutrition procedures should be carried out 1 month before dyeing. Without these manipulations, hairdressers highly do not recommend lightening.
3. Girls with light brown and red curls need to carefully select the shade of paint. But it should be borne in mind that with such a natural color it is difficult to get a result without yellowness at home.
4. If the strands have already been dyed, then it is recommended to use a special wash before lightening. It will help remove any remaining pigment from your curls. You can start a new staining in 2-3 days.
5. You cannot keep the dye on the strands longer than the manufacturer indicates. This will not help improve the result, but burning the curls is easy. On average, the exposure of the product on the curls is 20-30 minutes.
6. Owners of dark strands will not be able to fully lighten in 1 procedure. Stylists advise to carry out staining in stages, taking breaks for 1 month. So the hair will not be negatively affected and will have time to recover.
7. Do not neglect post-lightening care. Regular use of nourishing balms and masks will soften the curls and give them a healthy shine.
8. If the natural shade is very different from the chosen one, then the roots of the curls should be tinted every 2 weeks. This will make your hairstyle look neater. This also applies to gray strands.
9. After lightening, it is recommended to refuse to use a curling iron and an iron, as they will completely ruin the hair weakened after the procedure.

Rating of high-quality brightening paints from the best manufacturers

This list of products includes both budget products and clarifiers for professional use. Thanks to this, every girl will be able to purchase the right paint to get the desired result with any budget.

Each product included in the ranking of the best brightening paints in 2020 contains a detailed description and how much the product costs according to data from online stores.

The budget segment of lightening hair dyes (up to 200 rubles)

Kapous Professional Hyaluronic Acid paint

A product containing low molecular weight hyaluronic acid and an innovative caring complex, provides maximum hydration, preserves and restores the hair structure during coloring.

Hyaluronic acid is responsible for the reconstruction of the damaged cuticle (it evens the hair along the entire length), and the combination of micro-molecules of pigments forms a dense network that accompanies perfect coverage, color fastness, silkiness and shine after dyeing.

Important! Before use, it is recommended to undergo a sensitivity test. How to do this is described in detail in the instructions.

A 100 ml tube contains a creamy mass, which is still saturated with panthenol and B vitamins. It has the effects of elasticity, shine, restoration, and gray hair coloring.

• fits perfectly;
• makes hair soft and shiny;
• affordable price;
• matches the color of the palette;
• sparing.

• not identified.

The average price is 160 rubles.

Paint Palette Ultra brighteners

Cream paint for persistent coloring with active ingredients (panthenol + B vitamins) and a complex of oils. It paints well any shade and gray hair, gives hair a natural shine and softness. The delivery set includes: a 50 ml tube, a bottle of a developing emulsion (50 ml), a blond activator in a 20 g sachet, a care mask, gloves, instructions for use.

Important! The product can cause serious allergic reactions and therefore requires preliminary testing. It is designed for people over 16 years old.

• fast action;
• lack of yellowness;
• quality product, copes even with dark hair;
• inexpensive.

• smell;
• there are contraindications.

The average price is 134 rubles.

ESTEL Only Blond paint

A long-lasting product with a shine effect contains an active ingredient - panthenol and a complex of oils, which provide maximum protection to the hair structure during lightening. It is easy to apply, brightens in 4-6 tones, spreads comfortably from root to tip.

Balsam-PLEX perfectly moisturizes, nourishes and restores the water-lipid balance, preserves the natural shine and health of the hair, due to which it becomes elastic and smooth.

• affordable cost;
• fast action;
• effective results the first time;
• hair remains natural, alive.

• not identified.

The average price is 125 rubles.

Estel Professional Princess Essex powder

Powder for hair bleaching with microgranules is used for pickling, highlighting and any blonding techniques. It is capable of lightening by 7 tones, so it will suit anyone, even with the darkest hair.

The powder contains conditioning components, has a light almond scent, does not form a dusty cloud during coloring due to its special dust suppression formula.

Depending on the desired result, after applying the powder, it should be kept for 20-50 minutes, then rinse thoroughly with water and wash your hair with shampoo and balm.

• does not harm hair;
• no yellow effect;
• good lightening;
• hair remains soft;
• non-standard solution.

• not identified.

The average price is 200 rubles.

NEXXT cream paint

Coloring agent from a German manufacturer. The brand's products are represented by paints for professional use.Pigments penetrate the structure of curls using modern technology - with the help of cationic substances. Thanks to this, the product does not spoil the hair structure and does not irritate the scalp.

The super clarifier is represented in the lineup as 0.0. The product volume is 100 ml.

• affordability;
• a large selection of light shades;
• good durability.

• oxidizer is not included in the package;
• not all shades are suitable for painting gray hair.

The average price is 174 rubles.

The middle segment of lightening hair colors (200-500 rubles)

Schwarzkopf perfect mousse

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One of the most popular color products on the market. The line includes a wide selection of shades. The product is intended for home use. The clarifier from this manufacturer is issued under the number 1100. The paint is a mousse that forms when the components are mixed in a special container with a pump (included in the kit).

The active ingredient is Ethanolamine, which, unlike ammonia, is less damaging to hair. After the procedure, the curls remain shiny and smooth. The kit contains a color gel, a developer, a foam device, disposable gloves, a hair mask and detailed instructions for use.

• affordable price;
• easy to apply;
• does not contain ammonia.

• it is necessary to repeat the staining every month to maintain the color.

The average price is 397 rubles.

Lovien Essential

The tool provides not only long-lasting color due to high quality pigments, but also protects and nourishes the hair. Cream paint from the Italian manufacturer is positioned as a professional product.

The active ingredient is ammonia. Olive, argan and aloe vera oils act as auxiliary substances, which take care of the curls. Before starting the procedure, you need to mix the paint and the oxidizing agent in a non-metallic container. For lightening, the proportions are 1: 2.

• contains vitamins and natural oils;
• does not have a pungent smell;
• it paints over gray hair well;
• high color fastness;
• there is UV-B for sun protection.

• for professional use only.

The average price is 499 rubles.

Syoss Color Professional Performance

The product belongs to highly effective tools that are used by stylists. The dye not only allows you to get a long-lasting shade, but also gives the hair shine. The tool gently affects the curls, evenly coloring them along the entire length. Clarifiers are presented in the category of light colors under the numbers 13-0 and 12-0, the paint contains ammonia as an active component.

• completely paints over gray hair;
• gives the curls a healthy look;
• low price;
• long-term result.

• not identified.

The average price is 335 rubles.

KEEN cream paint

Not so long ago, a brand of coloring agents that appeared on the Russian market. However, during this time she received a lot of rave reviews not only from ordinary women, but also from professional stylists. The product contains natural ingredients that have a healing effect on curls.

The line contains an oxidizing agent in various concentrations (1.9 - 12%), which allows the use of paint as a tinting agent and controls the contrast of coloring. Doesn't harm the strands thanks to milk proteins and keratins.

• organic paint base;
• high durability;
• gentle product;
• low price.

• difficult to find on sale.

The average price is 370 rubles.

L'Oreal Paris Colorista

Brightening hair dye does not contain ammonia. With its help, you can achieve results up to 4 tones. In addition to the clarifying cream, the kit includes a special powder, which also enhances the effectiveness of the product. Curls after staining remain soft and shiny.

The set contains a balm that helps prevent yellowing of the strands. The volume of the product is 154 ml.

• does not have a pungent smell;
• ease of application;
• lasting result;
• does not irritate the skin.

• dries hair;
• small volume.

The average price is 420 rubles.

Syoss Oleo Intense

One of the most gentle colors for lightening and coloring curls. It contains special oils that activate the dye. Artificial pigments penetrate the hair structure thanks to ethanolamine.

The product is suitable for those who are willing to sacrifice high durability for the sake of caring components and maintaining the shine of the strands.

• without ammonia;
• nice price;
• does not dry curls;
• the color disappears gradually, without abrupt transitions;
• does not have a harsh aroma.

• not suitable for gray hair;
• resistance is lower than that of other products of this manufacturer.

The average price is 275 rubles.

Clarifier I CHOOSE LIGHT Estel

This is a high-intensity product from a well-known brand of professional hair cosmetics. Allows you to lighten strands 5-6 tones at a time. The product contains oils and other emollient components that form a protective shield not only for curls, but also for the scalp during the procedure.

• enhances hair shine;
• staining without yellowness;
• acceptable price;
• no unpleasant odor;
• natural shades.

• some buyers note that there is a burning sensation during the lightening process.

The average price is 257 rubles.

Expensive segment of lightening hair dyes (more than 500 rubles)

IGORA Vario Blond Plus Powder

Blue powder scented with a dust suppressing formula that brightens hair in up to 7 tones. It gently neutralizes unwanted shades, protects the hair from the inside, visibly reducing hair damage.

The product comes in a 450 g metal can, which closes tightly and provides reliable storage of the powder. For one application, only 35 g of the mixture is needed, which must be mixed with 70 ml of Igora Royal oxidizing lotion 3, 6 or 9% to obtain a homogeneous creamy consistency. The exposure time is on average 20-45 minutes.

• perfectly discolors;
• value for money;
• large volume;
• absence of red spots and yellowness;
• hair remains "alive".

• allergic reactions are possible.

The average price is 565 rubles.

Wella Professionals Blondor Multi Blonde Powder

A lightening powder with a dust suppression formula is applied to unwashed hair, depending on their condition, the exposure time can vary from 5 to 50 minutes (it is advisable to monitor this every 5-10 minutes).

Note! If the coloring is primary, then the lightening mass must be applied from the middle of the hair length to the ends, and then to the roots.

The powder is intended for blonding, and is also suitable for any lightening technique (provides up to 7 levels of whiteness). The anti-yellow molecules present in the composition prevent the appearance of a reddish tint.

• copes with the task perfectly;
• does not leave yellowness;
• easy to apply;
• economical consumption;
• hair remains shiny and soft.

• expensive.

The average price is 1300 rubles.

Blondme Premium Lightener Powder 9+

Clay bonding powder with dust suppressing formula, paraben free, suitable for all hair types. Due to its composition, it is able to provide clarification up to 9 levels. Due to this peculiarity, this product is often used not only by housewives, but also by professionals in their field.

The tool belongs to the premium category. It contributes to a significant lightening of both natural and previously colored hair, perfectly neutralizes yellowness after lightening, and minimizes the fragility of the hairline.

Important! Before using, it is advisable to study the instructions in detail so as not to harm yourself. If you are not confident in your application skills, then it is better to trust the professionals.

• brightens well;
• there is practically no smell;
• widespread use;
• suits everyone;
• large volume;
• economical consumption;
• sealed packaging (convenient storage).

• cost;
• can be aggressive to hair.

The average price is 900 rubles.

L'Oreal Paris PREFERENCE

A product from a world famous brand. The manufacturer claims that the staining result lasts up to 1.5 months. Due to its composition, the product makes the strands silky and shiny, the curls are easier to fit into the hairstyle.

The set with the paint contains a balm that helps to effectively restore hair, protects the curls from brittleness and dryness. 1 package of such a product is enough for 2 weeks of use.

• contains a vitamin complex;
• completely paints over gray hair;
• brightens without yellowness;
• one package is enough for long hair.

• not all shades coincide with the declared ones;
• strong smell.

The average price is 518 rubles.

Redken paint

Modern developments are at the heart of the products of this brand. The substances in the composition do not have a harmful effect on the curls. The coloring components penetrate the hair thanks to the oils. There are two lines of products - for damaged strands and classic paints. The palette of shades is very wide, all colors have natural overflows.

• heals hair;
• does not contain ammonia;
• restores the damaged structure;
• effectively stains gray hair;
• has a pleasant smell;
• has a natural composition;
• gives shine and softness.

• high price;
• sold only in specialized stores;
• 1 pack can only dye short hair length.

The average price is 3,034 rubles.

All products presented in the rating are popular dye products that have received a large number of positive reviews from buyers and hairdressers.