Content

  1. About leaflets and stands
  2. What are POS materials
  3. Menuholder, stand - a chance to increase sales
  4. Which stand to choose?
  5. Best menu holders
  6. Conclusion

Rating of the best menu holders for 2020

Rating of the best menu holders for 2020

If flyers are one way to advertise a business, then a good stand or shelf for them will definitely come in handy. In the article we will talk about the varieties, types of materials used to make menu holders, their pros and cons.

About leaflets and stands

A flyer is a kind of showcase for a company, cafe, hotel or restaurant - it contains basic information about the institution or event, presents an offer, photographs or graphics related to the company.

Available in a wide variety of shapes, sizes and types, plastic flyer holders are a convenient and elegant way to present.

High transparency and resistance to mechanical damage, including scratches, allow using the stands for a long time and without problems.

Booklet stands are ideal for all high traffic areas. Halls, corridors, reception rooms, waiting rooms. Menu holders are resistant to weather conditions, so they can be placed on the street, in front of a display case in open areas of cafes, pubs and restaurants. They are widely used in all areas of trade and services, can effectively increase sales and encourage potential customers to show more interest in the offer.

Organizers for flyers and stands help maintain order, demonstrate the professional approach of a company or institution, attention to detail.

What are POS materials

POS materials are some of the most commonly used promotional materials that effectively promote companies and the products and services they offer. It is the fastest form of advertising to reach customers, and by its very nature is essential to the success of key sales and marketing processes.

Through the use of various advertising media, as well as direct contact with the buyer, these materials have a great impact on the consumer's buying decision. Sales supported by the right POS materials not only increase brand awareness but also significantly increase sales.

For POS materials to do their job, they need to have an interesting and visually appealing shape that reflects the profile of the company or establishment. In addition, as products that increase brand awareness among potential customers, these materials should also grab attention and generate a positive response.

These types of materials take different forms. Here are the most popular ones - you’ll see many of them every day.

  • A display is a kind of POS material placed on the floor. It is a stand or bookcase on which promoted products are placed. In the case of food products, the display stands are combined with the tasting stands.
  • Floor stickers - direct the consumer to the promoted product. They are most often used in large format stores;
  • Menuholder is a stand for leaflets, menu cards, folders and other paper or promotional materials. It has the shape of a pocket made of durable material and can be combined with other stand.
  • A wobbler is a POS material that is placed on a shelf with products. Attached to the shelf with tape. It is made of flexible transparent foil, so it stands out a little from the shelf. A wobbler, also known as a kiwak or dread, can promote a new product, highlight it on a shelf, or announce a promotional offer.

The main advantage of using POS materials in marketing activities is freedom of action and many solutions available.

Areas of use of stands

Stands or menu holders are made of plastic, acrylic, plexiglass, they can be used in many places, namely:

  • banks;
  • travel agencies;
  • offices;
  • hotels;
  • pharmacies.

Their use is very wide, thanks to them you can get to the specified group of recipients much faster and more efficiently. This is a suitable type of advertising for people who want to grow their business. You can choose between single and double racks. A5 flyer holders can be attached in several ways, they are not too heavy, so they can be easily moved from point A to point B if the owner has such a need. They are also used in trade and services, they perfectly fulfill their advertising functions and do not go unnoticed by passers-by.

Menuholder, stand - a chance to increase sales

Buying stands and menu holders for flyers, menu cards, business cards is an opportunity to increase sales of the company, attract customers, visitors, and will allow you to receive significant financial benefits from this. Desktop shelves and stands have a long service life, so you don't have to invest in new ones every few weeks. They will allow ads to reach a wider community, so people can see the offer and are more likely to do business with the company. They can also be placed on countertops and counters or attached to the wall, it depends entirely on the preferences of the customers who decide to buy them for advertising purposes.

What it is?

Each of us met menu holders in pubs and cafes, a restaurant menu card, a cafe is its showcase and one of those elements that should be carefully thought out. It is important not only to choose the right dishes, ideally suited to the place where they will be served, but also the appearance of the menu card and the menu holder for it.

It is a tabletop stand used to present various information to the client. Quite often, this POS tool can be seen as a stand under the menu in small cafes, bars and other establishments. In addition, the menu holder is often used to demonstrate promotional offers, discounts or new products.

The design of the table tent, as this product is also commonly called, is quite simple - two rectangular transparent plates and a triangular or rectangular base. There is a small gap between the two plates, which is intended for a special insert with information for the client.

Types of stands:

  • horizontal;
  • vertical;
  • tripartite.

Such a stand allows visitors to cafes, restaurants, hotels to get acquainted with the general menu or special offers of establishments.

The menu holder, as a rule, is on every table or counter of the hotel, and its main function is informational, the menu for all visitors of the institution should be understandable and as accessible as possible.

They are also popular in sales offices of trading companies, retail and wholesale stores, at exhibitions, conferences and other events with a large number of guests and visitors, where it is possible to inform visitors by placing information materials in menu holders located on the tables.

Manufacturing material

The body of the fixture can be framed with elegant silver binding screws, making it easy to replace cards at any time. The menu - cards is ideal for it. Menu cards allow you to present your menu, desserts or wines in an elegant way. They fit perfectly into menu cases.

The most common version of this tabletop attribute is solid, its base is created using bending. Usually this option is one-sided, the field for the leaflet is at an angle. Such models are perfect as price tags to keep ads (for example, at the reception of a hotel or restaurant).

A more modern and popular option is with a base, when a plexiglass plate is inserted into a special platform. For simple models, the platform is made of the same organic glass, for more expensive, designer models, the base can be made of wood, metal or plastic of a different color. To add extra polish to even such little things, many companies order menu holders with branded platforms - that is, the organization's logo is engraved or printed on its base.

Menuholder with a base is usually two-sided, i.e. you can insert two different leaflets into it, and the client will see them from different sides.

Compared to a tabletent, a menuholder with competent content looks more status-conscious. This is a durable and practical advertising medium (if the table tent has to be reprinted every time the conditions change, then in the menu holder you can simply change the leaflet). In addition, it is ideal for outdoor establishments, summer cafes, outdoor events, as it is not blown away by the wind.

Which stand to choose?

When choosing the right stand, you need to plan how and where it will be used. Decorate a reception, stand on an employee's desk, be used for fairs or conferences, stand on a table in a cafe, restaurant or pub.

These criteria will help you decide which size of stand will work best, whether small pockets or large stands, foldable stand or fixed structure are more useful. Of course, the size and shape of the leaflets are also important - the pockets cannot be too small or too large, because the leaflets can "turn over" and look messy in them.

Important! When choosing a menu holder, pay attention to the fact that it is stable and neatly made.

Most often, such a useful attribute can be found on a triangular organic glass leg. Stands can be transparent, have an additional pocket for advertisements and business cards, or without it.

Stands equipped with stable legs, they can be the same color as the menu holder, or colored.

Table stand base:

  • plastic;
  • wood;
  • metal;
  • organic glass.

The plexiglass stands are laser processed to give the finished product the desired shape.

In prestigious cafes, restaurants or hotels, one can often find the institution's logo on stands, applied by silk-screen printing, tampon printing or using a special film.

For the manufacture of holders of menu cards and information leaflets, organic glass is often used, with a thickness of 1.5 to 3 mm, taking into account the individual characteristics of the device.

A5 flyer holders can be a very good choice when shopping for promotional tools.You can choose stands in a variety of shapes and sizes. Thus, they are suitable both indoors and outdoors. Advertising stands attract the attention of the environment and can accommodate information brochures, which will encourage potential customers to use the company's services. They are very durable, resistant to the negative effects of weather conditions.

Menu holders differ in form factor. They can be rotating, have a curly leg stand. In some cases, these stands are made three-sided. This is great if you want to install an all-round information rack. By attaching an advertisement to each side of such a device, provide an overview to all potential consumers of goods in the vicinity. These coasters look perfect.

Transparent acrylic glass table holder is the ideal solution for gastronomy. Competent demonstration of signature dishes from the chef ensures constant interest of guests and an increase in sales of promoted dishes.

Three-sided devices are a type of transparent coasters that can be installed on the table of a restaurant or cafe visitor. Such material is beneficial for those who plan to place several types of information at the same time on one table (for example, information about new dishes and promotions). Often, visitors, while waiting for their order, consider menu holders, so they can immediately find out about your advantageous offer.

Features:

  • transparent acrylic is used - a material that is resistant to external influences and various dirt, so your menu holder will always look neat.
  • external protection-holder made of plexiglass makes it possible to actively use them even in street fast food.
  • dignity
  • spaciousness and compactness at the same time. A unique opportunity to place a large amount of information easily perceived by the client.
  • strength, durability;
  • impeccable appearance;
  • affordable price.

As for the service life, due to the fact that the holder is made of acrylic, it is not afraid of minor mechanical damage. In addition, it does not yellow from exposure to UV rays, reliably keeps the attachment in its original form.

They are easy to maintain, the surface can be easily cleaned with plain water and flannel.

Best menu holders

In the middle price range

Menuholder with transparent base

Table stand for fixing advertising brochures, price tags, information.

Material: acrylic

Form - vertical

Size - A4

Price RUB 250

Menuholder with transparent base
Advantages:
  • functionality;
  • compactness;
  • sustainability;
  • transparent acrylic;
  • easy care;
  • wear resistance.
Disadvantages:
  • not.

Vertical menu holder L-obr

A great option for placing price tags, annotations, small format and L-shaped accessory will fit well on the table of a pub or cafe, furniture store or pharmacy.

Material: transparent plastic;

Form - vertical

Size - A6

Price - 30 rubles.

Country of origin - Russia

Vertical menu holder L-obr
Advantages:
  • low cost;
  • compactness;
  • impact resistance;
  • ease of placement of printed materials;
  • easy care.
Disadvantages:
  • not.

With wooden base

Stylish holder of a convenient format, which will not only decorate the table of an elite restaurant or a cozy cafe, but will perfectly harmonize in the office, bank, hotel reception.

Material: acrylic, wood

Form - horizontal

Size - A 5

Price - RUB 185

menu holder With wooden base
Advantages:
  • stylish appearance;
  • ease of use and care;
  • scratch resistance;
  • designed for printed products of various formats;
  • comfortable design.
  • compactness;
  • functionality.
Disadvantages:

not.

Menuholder on holders

Such stands are popular not only in HoReCa, Fast-food, but also in financial institutions, shopping centers and shops. This is a convenient advertising medium that can be placed on a table, on a counter, or on a display case.

Material: acrylic

Form: horizontal

Size A 4

Country of origin - Russia

Price: 220 rub.

Menuholder on holders
Advantages:
  • body and base are made of acrylic;
  • designed for printed products of various formats;
  • comfortable design;
  • ease of use;
  • resistance to mechanical damage, scratches;
  • multiple use;
  • durability.
Disadvantages:

Table awning L-obr with business card holder

Stand for information A4 L-obr. with a business card holder. Tilt 75 degrees. Material - transparent plexiglass 2 mm. A pocket for business cards or other small format printed products.

It will certainly become a decoration of the table, bar counter of the institution, the hotel reception, will give the institution a certain atmosphere, a single style in the interior.

Material: acrylic

Form - vertical, horizontal

Size - A 4

Price - 195 rubles.

Country of origin - Russia

Table awning L-obr with business card holder
Advantages:
  • appearance;
  • affordable price;
  • compactness;
  • functionality;
  • ease of use and care.
Disadvantages:
  • not.

More expensive options

Acrylic table tent with wooden base WOOD BASE

Menuholder acrylic with solid wood base. This is a one-stop solution for placing information, menu cards, the right step for attracting customers and visitors.

It is widely used in HoReCa segment establishments, offices, banks and shops.

Material: acrylic, pine

Size - A 4

Form - vertical

Price - 550 rubles.

Acrylic table tent with wooden base WOOD BASE
Advantages:
  • stylish stand design;
  • convenient and at the same time compact size;
  • light weight;
  • pine base;
  • sustainability;
  • functionality;
  • durability;
  • ease of care and use.
Disadvantages:
  • not.

Three-sided menu holder rotating

Consists of 4 parts: base and leaf holder. Spacious holder for placing leaflets and advertisements, menu cards.

Material: acrylic

Size - A 4

Form - vertical

Price - 420 rubles.

Three-sided menu holder rotating
Advantages:
  • functionality;
  • you can post a lot of information;
  • convenience;
  • weight;
  • durability;
  • elegant presentation;
  • resistance to mechanical damage.

Disadvantages:

  • not.

Table awning "with a wooden base made of oak

Vertical stand with business card holder, base made of tinted solid oak. The stylish, discreet look of the device will be in harmony with the classic style of the establishment.

Material: acrylic

Size - A 5

Form - vertical

Price - 337 rubles.

Table awning "with a wooden base made of oak
Advantages:
  • high quality;
  • sustainability;
  • functionality;
  • simple use;
  • easy care;
  • convenient pocket for business cards;
  • solid foundation.
Disadvantages:
  • not.

Conclusion

A successful business is a combination of many little things that allow you to correctly present the product to the buyer and the menu holder is an inexpensive and easy way to attract the attention of a potential buyer. The tips in the article will help you choose a functional holder at an affordable price.

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