Rating of the best books for an SMM specialist in 2020

The Internet and social networks have become part of the daily life and communication of many people. Modern society can no longer imagine itself without this virtual space and few people are frightened by talk about social isolation, because social networks allow not to interrupt communication with loved ones for a long time.

But there are people for whom the Internet is not just communication and entertainment, but a means of earning money by attracting customers and promoting their goods. Of course, carrying out such activities, you must have certain skills and knowledge, and it is more suitable for marketers or the so-called SMM-specialist, but if desired, everyone can study all the nuances of promoting goods and services and achieve success in this direction. To improve your experience in marketing or to learn how to qualitatively position your product from scratch, you need to read a lot of literature, which will be discussed in this article.

What is SMM?

First you need to figure out what SMM is. Social Media Marketing is a fairly versatile event for the sale of goods on social networks (VKontakte, Facebook, Twitter, Instagram, Telegram, YouTube, etc.). As in any marketing activity, this includes market analysis, studying the target audience, consumer psychology and factors motivating to buy, as well as filling the resource with creative advertising, interesting texts and many other measures to promote the product. All these activities represent a powerful tool for selling their goods or services on social networks.

Of course, in order for all these methods to bear fruit, it is necessary to work in this area and "fill the cones", but some points can be taken into account, focusing on someone else's experience, which many SMM-managers are happy to share.

How to choose

Bookstores are overflowing with various hits, bestsellers of any genre, and for an ordinary person it is quite difficult to navigate in all this variety. Therefore, in order not to make mistakes when making a choice, it is better to begin with identifying the criteria for this choice. After all, the sphere of making money on the Internet is very diverse and the textbook does not always correspond to the topic of interest. To understand which material will better answer all your questions, you can see the ratings of quality publications, popular books and the best writers in the opinion of readers and their reviews, or you can listen to experts in this field and find out what literature they recommend for reading.

What to look for if you buy the book yourself? Read a few sentences fluently on different pages to see if the text is easy to read.Plus, it is advisable to see the year of publication, because in the modern world nothing stands still and everything is changing rapidly.

But, in order to better guide the choice and decide which book is better for an SMM-specialist to buy, below are the most recommended and good publications to improve skills in social marketing. This reading kit not only helps compensate for the lack of specialized education, but also expands the horizons of SMM.

The best books for an SMM student

100+ hacks for internet marketers

Authors: Denis Saveliev, Evgeniya Kryukova

Year of publication: 2018

The content of the book is not just internet marketing guidelines, but really hacks for getting traffic and converting it into sales. The text does not tell long stories and does not provide complex detailed explanations, but provides the reader with a powerful set of tools for doing business on the Internet.

This publication has gained popularity not only with relevant information for the SMM-specialist, but it is also just a useful collection of knowledge for fans of the genre, providing useful services that automate many manual processes and facilitate their work in the virtual network. On them you can find interesting information on website promotion, writing original content, memes and slideshows. A short description is attached to each service presented.

In addition to services, the writer offers up-to-date information on writing posts. And even for those who think that he already knows everything on this topic, there is interesting information with a lot of all kinds of chips. All recommendations are given with step-by-step instructions and many links to additional useful materials.

The author also gives recommendations on how to make the text more readable and easier to understand, all this supplementing with fascinating ideas for posts and sites.

The information presented in the book is fascinating with a variety of pictures and illustrations of development charts, read in one breath.

This material was written by an expert and the head of the marketing department of the Texterra company, but all the work on writing this material was carried out jointly with the General Director Denis Savelyev and the company's employees. The competence of these people in the field of Internet marketing is proved by the high traffic of their site and numerous grateful reviews.

The information presented in the book is not only about social networks, so it is perfect for other areas of activity on the Internet and just for informative reading.

A small drawback is that at the time of publication of this book, Yandex replaced the TIC indicators with ICS with different content requirements. Therefore, the information is useful, but you should not blindly follow the recommendations without checking the current trends.

The average price of this edition is 460 rubles, but an electronic copy can be downloaded on the Internet for free.

• informative;
• many links to useful resources;
• providing interesting ideas for sites and posts.

• published before the introduction of IKS.

Social media marketing

Author: Damir Khalilov

Year of publication: 2013

Although this book was published back in 2013, the information in it remains relevant due to the fundamental advice presented and many examples of marketing strategies for Russian SMM.

The information presented is able to teach even a child. It is written in simple language and is understandable even for a beginner.

Foreign literature, which describes the realities of European netizens, does not always correspond to the portrait of a Russian user.

The author of the book, Damir Khalilov, is the owner and CEO of the first smm agency in Russia, GreenPR. Carrying out his activities since 2006, he has proven his competence with a large number of successful implemented projects.

Damir Khalilov's extensive experience and the press of the Russian edition teaches on the mistakes of others and helps to navigate precisely in the conditions of the domestic Internet. Using examples from personal practice, the problems of the Internet marketing sphere are considered, typical mistakes of Social Media Marketing in our country are analyzed. All recommendations for promotion are listed in steps with detailed practical advice. The author shares many tricks for attracting customers using social media.

This book will be useful for executives to read as a clear example of successful SMM in Russia. For marketers, here are powerful tools and ways to get the desired impact. And for novice smm-specialists it will be useful to get acquainted with this material from a writer with extensive experience in this field.

The gripping book is quick and easy to read, 240 pages can be read even on a transport trip.

The average cost of the book "Marketing in Social Networks" by Damir Khalilov is 678 rubles, but you can find more budget options.

• many useful cases;
• systematization of knowledge;
• without water.

• the information is not new at the moment.

Platform: How to Become Visible on the Internet

Author: Hyatt Michael

Year of publication: 2012

Platform: How to Become Visible on the Internet explores the importance of social media and provides specific methods for engaging information users or product buyers.

The author of this publication, Michael Hyatt, former CEO and current chairman of the board of Thomas Nelson Publishers, a well-known publishing and book distribution company in the United States, explains in detail how to start selling your product to successful sales, how to expand your sphere of influence in a crowded market.

Key idea: To attract customers to your product, you need two strategic assets, which include an attractive product and a good marketing strategy. The writer proposes to associate himself with the actors, only to build the scene for the introductions by himself from people, contacts and like-minded people.

This foreign work will help those who are going to expand their sphere of influence on the network, become more visible and receive a stable income. Moreover, in modern realities, methods for achieving these goals have become simpler, more affordable and cheaper. Although this material is not for everyone. It is not very suitable for large-scale sites and online stores, but for those who decided to attract visitors on their own through blogging and other tools, it will help.

The large circulation of this edition has been translated into many languages ​​and for a long time entered the top books in the Amazon online store, receiving a record number of positive reviews.

For those who have at least some page on social networks, these 304 pages will not be superfluous.

This publication is freely available on the Internet.

• simple and understandable writing language;
• specific recommendations;
• quality edition.

• the year of publishing;
• not for large-scale projects.

Contagious. The psychology of word of mouth

Author: Yona Berger

Year of publication: 2019

New this year from a series of creative approaches in drawing attention to your product or service. The books do not describe traditional approaches, but how to really get people interested so that they would like to share the information obtained through advertising. This psychology of word of mouth is described in the book.

Author Jonah Berger, professor of marketing at the Wharton School of Business at the University of Pennsylvania, has devoted a lot of time to the issue of product popularity, conducting the scientific research that led to the publication of this genius literature.

This training material will interest not only people doing business on the Internet, but also ordinary social media users who want to share their thoughts and ideas using the principles of contagious content.

A voluminous 240-page book will help you learn the psychological aspect of advertising perception, specific methods, examples from the life of the writer himself and famous brands, and step-by-step instructions for creating viral messages and advertisements that will become popular and will be happy to share.

Although the book is designed for adults, it is so easy and fun to read that it will be interesting even for children.

The average cost of this new item is 860 rubles.

• written by a professor of marketing at the Wharton School of Business;
• based on scientific methods and the study of the experience of famous brands;
• not only educational, but also fascinating.

• not identified.

Internet Marketing: The Best Free Tools

Author: Jim Cocrum

Year of publication: 2013

The modern Internet allows the use of inexpensive, and often completely free, methods to effectively disseminate information. Internet Marketing: The Best Free Tools is one of the must-read books to master these techniques.

In order to gain the necessary knowledge on an issue of interest, you do not need to study the entire volume, although it will not be wasted time, dividing information into several thematic parts will help you choose the most interesting one.

The first section tells about the first steps on the Internet, helps to declare yourself and create a positive image. In the second part, you can learn how to gain the trust and affection of customers. Well, the third section will explain how to maintain efficiency and interest in your business for a long time.

The author, Jim Cocrum, a very famous information business and online marketer, offers his readers a lot of cost-effective ideas for developing on social networks and the Internet in general, and a detailed overview of successful strategies. The powerful marketing tools presented by the writer relate to the use of the Internet, but also those that are completely unrelated to it are reflected.

This edition was included in the most anticipated books and was eagerly awaited by everyone who wanted to attract attention, from selling goods to dreamers who want to convey their thoughts to others.

How much is this fascinating and useful piece of literature worth? On average, the price for it is 726 rubles.

• over 100 simple and free ideas:
• famous and sought-after author of the book;
• conveniently structured text.

• year of publication, but most of the information is still relevant now.

Content, marketing and rock and roll

Author: Denis Kaplunov

Year of publication: 2017

A line of books from one of the most famous copywriters in Russia, Denis Kaplunov, will give a lot of useful knowledge for an SMM specialist, but this particular edition offers to learn how to write interesting and exciting content, without which, as everyone knows, no Internet strategies will be effective.

The author offers to gain knowledge on the preparation of any form of interesting content, from blog posts to electronic literature. All information presented in this publication is supported by effective techniques and techniques, confirmed by the personal practice of the writer.

This 384-page material will be useful to everyone who is on the Internet not for entertainment, but for obtaining a specific stable income.

It is no coincidence that the title mentions rock and roll. The perception of the information in this publication is perceived easily, fascinatingly and inspires to immediately try the pen using the recommendations presented in the book in order to become a "star" and a favorite of your audience.

The average price of this useful and interesting book is 785 rubles.

• a lot of useful information for working on social networks;
• high-quality publication and convenient format;
• everything is clearly written with specific examples.

• many distractions from the point of view in the form of links and puzzles for copywriters.

The psychology of persuasion

By Robert Cialdini, Noah Goldstein and Steve Martin

Year of publication: 2013

Unlike previous books, this one focuses on psychological persuasion techniques that can be used to build trusting relationships and influence people.

The authors propose to learn how to use a couple of words to attract attention and increase the effectiveness of advertising, what other aspects affect the perception of information, and what makes people give a positive answer.

Information from the book will be useful not only for effective business negotiations and attracting attention on the Internet, but also just for everyday communication.

Authors working in different directions have combined their knowledge in this edition. The book presents 50 methods of persuasion, which are explained both from a scientific point of view and proven by practical examples.

One of the authors, Robert Cialdini, who works in the field of social psychology, is the author of well-known books published in one and a half million copies.

Noah Goldstein teaches at the Graduate School of Business at the University of Chicago, and Steve Martin is a leader working on the principles outlined in The Psychology of Persuasion by Robert Cialdini. Such a versatile and rich experience of three authors provides extensive and useful material for achieving positive results both in business and when communicating with loved ones.

Average cost of a book: 496 rubles.

• versatile knowledge of the authors;
• information that does not lose its relevance over time;
• the material in this publication is useful in any field of activity.

• not identified.

Tough SMM. Get the most out of social media

By Dan Kennedy

Year of publication: 2017

Some authors of books on development on social media recommend that their readers perceive work as a game, experimenting with ideas, but this book emphasizes that this is still a tough world of money and the first thing to have here is resilience.

The author himself, Dan Kennedy, has a negative attitude towards social networks, but at the same time, having sufficient knowledge and seeing a large number of unprofitable strategies in this area, he, in collaboration with the owner of a large SMM agency, Kim Welsh-Phillips, decided to share the accumulated wholesale.

The book deals with SMM only in the prism of generating income, so there are a large number of tools for conversion and monetization. And in order to achieve great results and squeeze out of social networks to the maximum, the writer gives specific methods, proven in practice, to increase the audience, to turn cold traffic into a clientele and ways to analyze the work done.

The 344-page information from the book will be useful for businessmen and executives who will understand the profitable opportunities of social media and get the most out of quality marketing.

Average price for one copy of this book: 540 rubles.

• specific methods of promotion in social networks;
• easy to read;
• many practical examples.

• not identified.

Write, shorten: How to create strong copy

Authors: Maxim Ilyakhov, Lyudmila Sarycheva

Year of publication: 2018

Another great piece of literature to improve your writing skills. "Write, cut" will help copywriters to improve their level and teach how to write high-quality materials to everyone who is interested.

It lays out not only the fundamental rules for writing attractive copy, but also many unusual ways to create quality content.In the book, of course, to a greater extent it is not about creating a literary text, but about how to properly structure an informational article and convey its essence to the reader. Writers give 10 rules that must be used to make the text attract attention, captivate and simply turn into the ideal of style.

All information is presented in understandable language with a smooth transition from simple to complex. The main thoughts and results are highlighted in frames for better perception. All information is supported by illustrative examples and comparisons with incorrect spellings.

This material will be of interest to both professionals and ordinary users of social networks.

Average price: 516 rubles.

• good structure of the text, allowing good perception of the stated information;
• easy and simple to read;
• material useful not only for doing business, but also in everyday correspondence.

• not identified.

Outcome

The modern market is full of educational publications for the SMM-specialist, but it is quite difficult to identify really high-quality and useful literature. The most significant assessment when choosing a particular publication is the author's expertise and readers' reviews, and it is better not to be lazy and read them before purchasing a book.

And for those who decided to go free floating and independently develop their business in social networks at home, it is not bad to supplement the list of the above books with materials on social isolation and constant overwork, and how to deal with it.