Best beauty products from Japan for 2020

Japanese women are some of the most beautiful in the world: smooth, well-groomed skin, illuminated from the inside, a chiseled oval of the face even in adulthood, thick hair. This is explained by a healthy lifestyle, environmentally friendly food, half of which is healthy seafood. Cosmetics play an important role in the beauty and youth of Japanese women. The beauty industry of the country of the rising sun over the past decades has advanced far ahead, overtaking many well-known brands in Europe and America. We offer a rating of the best, according to buyers, beauty products from Japan for 2020 with a description of the characteristics and advantages.

Features of Japanese cosmetics

Attention to details - a feature of Asian cosmetics, including Japanese. Every nuance is important: the shape of the jar or bottle, design, color palette of packaging, aroma, product consistency. Everything is subject to the main rule - to give the client pleasure in use. For the same purpose, many beauty products are sold with additional accessories.

High quality - Over the past several decades, the Japanese government has been funding scientific research of manufacturers of the beauty industry, taking care of the health, well-being, and life expectancy of citizens. Therefore, the factories are equipped with modern laboratories and the latest equipment.

Exotic raw materials - Japanese cosmetics are characterized by the use of environmentally friendly raw materials of Asian origin: snail mucin, pearls, Japanese sophora.
Naturalness - popular Japanese cosmetics are made from natural raw materials (fruit acids, extracts and oils of medicinal herbs and algae, snail mucus, beluga caviar, pearl powder). The Japanese tend to trust organic matter, not chemistry, so beauty products do not contain synthetic dyes and fragrances, only natural shades of ingredients, natural plant scents.

Hypoallergenic - a consequence of naturalness. Japanese cosmetics can be safely used by people with sensitive skin and allergies: they are safe. An exception is the individual intolerance of individual components.

Healing properties - due to the natural composition, extracts of medicinal plants, healing essential oils, beauty products from Japan with a healing effect. Manufacturers adhere to the highest pharmaceutical standards in the manufacture of cosmetics, use the secrets of oriental medicine. This is the secret of why women's anti-aging cosmetics for removing age spots effectively fight against wrinkles, restoring an even complexion.

Production automation - excludes contact of human hands with raw materials, finished products, the ingress of bacteria, as a result - there is no need to add an excess amount of preservatives harmful to the skin, which is the addressee of cosmetics.

A wide range of - Japanese manufacturers are constantly working to expand the range of beauty products, developing new formulas and types: gels, mousses, lotions, masks, sunscreens. Care products, decorative products, perfumes of which company is better - buyers decide, the choice is sufficient, there is a product to solve every problem.

Testers - Asian manufacturers care about the buyer, so miniature products for testing are included. The buyer checks whether this product is suitable for him, what the feeling of application is, simplifies the selection process.

Criterias of choice

Before running to a cosmetic boutique or collecting a basket in an online store, it is appropriate to consider how to choose the right Japanese cosmetics, what to look for in order to avoid mistakes when choosing.

Criterias of choice:

1. composition - in the best Japanese beauty products, the decisive criterion is a composition with a predominant proportion of organic, natural components, without harmful substances (alcohol and derivatives, phthalates, synthetic fragrances, preservatives); however, some manufacturers of budget cosmetics increase the percentage of "chemistry", which makes the product cheaper, but reduces the quality;
2. appointment - be sure to remember what you want to get from cosmetics, choose a product that will not disappoint you. When buying a product for skin care, consider your own age, skin type, and its individual characteristics; when choosing a lipstick - type (matte, persistent, moisturizing), its own color type;
3. customer reviews - it is advisable to study customer reviews, they contain a lot of interesting informative information about each beauty product; when buying, it is not appropriate to be guided by advertising, realizing that this is a marketing move by a manufacturer who presents the product exclusively from the positive side, while keeping silent about the shortcomings;
4. price - when choosing cosmetics, one should not forget about the ratio of product quality and cost. What are beauty products: mass market class - inexpensive at a price, containing a minimum of ingredients, not differing in effectiveness when used, in cheap packaging; the middlemarket class is characterized by the popularity of models, an affordable average price, and better packaging material; the Lux class has formulas developed on the basis of organic components, the latest achievements in cosmetology and microbiology, a clinically proven result, luxurious design;
5. recommendation - when choosing cosmetics, one should not neglect the advice of friends about those products that they like. It is important to find out the reasons for the positive experience in relation to your situation. Many sites publish real detailed reviews with a detailed description of the characteristics of each product, beauty bloggers post video reviews with an analysis of the advantages and disadvantages of cosmetics.

Popular cosmetic brands from Japan

Hada Labo - a well-known brand of cosmetics with a unique natural composition, without harmful additives, dyes. It is considered medicinal because it is manufactured according to pharmaceutical standards. All products of this brand are distinguished by a weightless consistency (hydrate lotions, cream foams, milk, gel creams), easy application, instant absorption. This is a great option for daily facial skin care.

Suhada - the bestseller of the beauty industry in Japan in the premium segment. Unique formulas based on natural ingredients allow customers to achieve a visible effect after the first use of any drug, especially in the anti-aging line. The brand name translates as “healthy skin”, it fully justifies itself, customer reviews are mostly positive, everyone who tried the products of this company buys them again. The most popular is the golden line for perfect skin on a cell basis: serum, nourishing cream, essence.

Atopalm Is a luxury skincare brand that creates products for dry, sensitive, damaged skin.Combines the latest developments in the field of cosmetology and the power of natural ingredients. The products are based on a unique patented technology of multilayer emulsion with fatty acids identical to dermis lipids. Herbal ingredients soothe skin suffering from skin diseases, allergies and fatty acid deficiencies.

Shiseido Is a popular beauty brand in Russia, each product of which is developed according to secret formulas using ancient recipes in its own research center. Colorful packaging and luxurious design invariably attract the attention of buyers. All products go through several stages of research, testing, so they are completely safe for clients with sensitive and allergy-prone skin. The company's arsenal includes a line of products for women of different ages - from care for young problem skin to a powerful anti-aging fight against wrinkles, sagging, pigmentation.

Isehan - the most popular, oldest Japanese brand that produces decorative and care cosmetics. Became famous for the scarlet shade of Benny Lipstick. Customers note the ideal ratio of quality and price of the company's products. The bestsellers of this brand are lipstick with a moisturizing complex, powder with ultraviolet protection.

Naris - like many other Japanese cosmetics manufacturers, the company does not accept any harmful chemical additives, working exclusively with natural raw materials from the best suppliers from different parts of the world. Therefore, the result of each product is guaranteed, it will be exactly as the manufacturer promises. Active substances of organic origin intensively care for the skin, returning a fresh look, youth, beauty. The most popular products are hypoallergenic shampoo with a mild formula, cleansing foam with hyaluronic acid and collagen.

Pola - the company produces professional cosmetics and products for home use. Each product is thought out not only from the inside. Thanks to high-tech formulas, organic healing composition, but also from the outside: customers are attracted by the stylish design of the packaging design. Cleansing, moisturizing preparations based on thermal water allow you to notice the effect very quickly. Decorative products allow you to perform high-quality makeup even at home.

MoltoBene - a beauty brand for the production of world-wide popular effective hair care products. The formulas contain only natural ingredients with a high concentration of nutrients:

• algae extracts;
• royal jelly;
• proteins of silk, wheat;
• avocado oil;
• herbal extracts.

Even dull hair will be filled with vitality, shine with a healthy shine after several applications of shampoos, conditioners, masks, serums designed specifically for thick hair and styling.

Sensai - a well-known brand (until 2007 - Kanebo) with innovative beauty products based on Koishimaru imperial silk proteins. The most valuable natural component as a result of the company's scientific developments is able to restore the DNA of the dermis, to produce hyaluronic acid for deep hydration. Popular products with a rejuvenating composition based on sakura extract, allowing you to see the result after just a few uses. Products are considered exclusive due to the secret unique formulas, ancient recipes, and the peculiarities of manufacturing technology. Beauty make-up products are produced in a huge assortment, presented in different price lines, combine high coloring properties with delicate care. The result is a beautiful image, long-lasting make-up, radiance of healthy skin, restoration of youth.Facial freshness wipes are very popular.

Ranking of the best Japanese beauty products for 2020

Cream for removing makeup "Estina Alvita Melty Clear Cktansing" from Pola

The drug of a well-known company constantly appears in the ranking of quality goods from Japan. Suitable for any skin type, does not cause allergies, dryness, flaking. Has a dense texture that melts on the skin. Removes all types of decorative products, including waterproof ones. It is used to remove makeup from lips and eyes, which are traditionally considered the most sensitive. Restores the water-lipid balance of the dermis, leaves behind a pleasant sensation of freshness. With regular use, it deeply cleanses pores and removes blackheads. In a jar of 100 ml of cream, which lasts for a long time.

Average price: 3000 rubles

• large volume;
• hypoallergenic;
• eliminates blackheads;
• saturates the skin with moisture;
• effectively removes makeup;
• suitable for lips and eyes;
• removal of waterproof cosmetics.

• difficult to buy;
• inconvenient packaging.

Naris Lipobeaute Q10 Lifting Lotion

Many Russian women successfully use this lotion, which, despite its liquid texture, perfectly copes with several tasks of rejuvenation at once:

• restoration of elasticity;
• oval lift;
• deep moisturizing;
• even complexion;
• improving the relief of the epidermis.

The powerful natural antioxidants alpha lipolic acid, coenzyme Q-10 help the cell regeneration process, thereby slowing down aging, the skin looks young and toned. Citric acid juice, citrus oil lighten age spots, making the complexion smoother. In a bottle 160 ml of lotion without dyes and fragrances. The disadvantage of the tool is the absence of a dispenser, which makes it less economical.

Average price: 1100 rubles

• natural composition;
• powerful antioxidant complex;
• comprehensive anti-aging care;
• excellent lifting effect;
• colorless and odorless.

• ends quickly.

Sunscreen White Gel UV SPF50 + by Hada Labo

An excellent moisturizing sunscreen recognized as one of the best in the mid-price segment. It has a light gel texture similar to milk, which makes it pleasant and convenient to apply, it lasts for a long time. No instant absorption, but no sticky film feeling on the face. Works well as a moisturizing makeup base. Contains four types of hyaluronic acid molecules for better moisture retention in dermis cells. Customers note the simple laconic design of the packaging, the absence of smell, the most delicate texture, as additional advantages of the product. The jar is not quite suitable for Sanskrin, it is inconvenient to take it with you to the beach, you have to apply it with your fingers or a spatula, which is also not very comfortable on vacation. Moreover, there is no protective membrane on the neck, and when the cream is turned on its side, the contents will be on the inside of the lid. But the main thing is an amazing result of protecting the skin of the face and body (since a volume of 100 ml is quite suitable for such use) from ultraviolet rays.

Average price: 899 rubles

• guaranteed result;
• replaces daytime moisturizer;
• for different skin types;
• large volume;
• economical consumption;
• without fragrances;
• easy to apply;
• no sticky feeling;
• affordable price.

• inconvenient packaging.

Lion's Nonio Toothpaste

Preventive herbal paste performs three functions at once:

1. eliminates unpleasant odor;
2. whitens;
3. prevents tooth decay.

One of the best Japanese remedies for white teeth, thanks to an effective formula that includes herbal active ingredients and ionic cleaning principle. Fine particles create a thick foam that evenly envelops all dental areas. Sodium polyphosphate removes plaque and tartar, inhibits the development of bacteria, refreshes for a long time, cares for the oral cavity, restores the natural whiteness of tooth enamel. It is produced in a large package of 130 g in two types:

• with apple-mint aroma;
• with citrus-mint flavor.

It remains only to choose which one is better to buy.

Average price: 343 rubles

• effective ionic cleaning principle;
• caring components based on medicinal herbs;
• large volume;
• guaranteed result;
• good whitening;
• long-term feeling of freshness;
• two pleasant aromas to choose from;
• adequate price;
• can be ordered online.

• not identified.

Canmake Cream Cheek

A beauty product not of the most popular Japanese company is in constant demand among older girls and women due to its high quality. Despite the rather bright red pigment in the palette, when shaded, the blush acquires a natural pink tint. Does not dry out, does not irritate the skin. Sold in a convenient pallet with a secure clasp that prevents accidental opening. The design is simple, there is no perfume. They hold on for a long time, do not roll, do not crumble. Weight 2.3 g.

Average price: 725 rubles

• high quality;
• easy to shade;
• natural color on the skin;
• hold on for a long time;
• high-quality packaging;
• nice texture.

• end quickly.

Sensai Face Fresh Paper Matting Wipes

Handcrafted refreshing napkins made from the finest linen paper are popular far beyond Japan. Sold in an elegant black cardboard box with gilding, reminiscent of a powder box. When removing the napkins do not get confused, taking out one, the edge of the next is shown. They resemble tracing paper in color, traces of fat are clearly visible on the surface, which are absorbed instantly, making the skin matte, velvety. Can be applied to powder, foundation - makeup will not suffer. After use, the skin becomes oily sheen again after 3-4 hours. The package contains 100 pieces. For a single use, one or two are enough.

Average price: 525 rubles

• natural material;
• both sides can be used;
• do not dry, do not scratch the skin;
• do not spoil the makeup;
• instant action.

• the effect does not last long.

Shampoo for damaged hair Tsubaki Damage Care by Shiseido

An excellent solution for the restoration of lifeless, dull, brittle hair, weakened by dyeing, curling, improper care. The impeccable healing effect is explained by the combination of the latest technologies, the secrets of oriental medicine, and the natural composition of the drug. Hair is nourished from the inside with vitamins, amino acids, oils. After several applications, the condition of the hair is significantly improved, and with regular washing with this shampoo, the problem of dull curls, split ends disappears. Suitable for washing colored hair, the color will not wash out.
The product is sold in a convenient 500 ml bottle with a dispenser, has a rich consistency, the most delicate camellia aroma, gives a thick foam, is completely washed off. To save budget, there are 345 ml soft-pack refills available on the market. The plus is that you don't have to puzzle over where to buy this product: it is sold in many cosmetic stores in any city.

Average price: 1150 rubles

• hair improvement;
• delicate floral scent;
• rinses off well;
• suitable for colored hair;
• delicately cleans without overdrying;
• economically spent;
• replaceable units for cost savings;
• easy to buy.

• not identified.

Shiseido Kuyura Body care shower gel

A whole line of shower gels with delicious floral-fruity aromas will win you over with a delicate texture, lush foam, comfortable distribution over the body, and excellent results. The 550 ml bottle is weighty, but it fits comfortably in the hand thanks to its conical shape.
Replacement packs of 400 ml are on sale. A plus of a product in an unobtrusive floral relaxing scent.

Average price: 1015 rubles

• pleasant aroma;
• large volume;
• replaceable packaging;
• economically spent;
• well cleanses and moisturizes the skin of the body.

• not identified.

Japanese cosmetics are becoming more and more popular among Russian women due to the observance of oriental traditions and the use of advanced technologies in the cosmetic industry. The rating of high-quality beauty products from Japan is not unconditional, it testifies to one thing: no matter how much a cosmetic product costs, the main thing is naturalness and effectiveness.