Rating of the best copywriting training courses for 2020

In conditions of coronavirus or in other cases of the need to find a home, you can easily make money by writing texts. But you cannot do without literacy and spelling, as well as certain skills. The article provides a rating of online courses that will help anyone learn to write correctly without leaving home.

The ability to write is also useful for those who want to independently create selling content projects for an online business or blog.

You can learn copywriting quickly enough, without special training.

What is copywriting

For Russia, the term is new, but despite its novelty, copywriting has appeared a long time ago. The founder is John Caples, who created an advertising booklet for the sale of the services of a music school, 1927.

Thanks to copywriting, rewriting, SEO copywriting, LSI copywriting appeared. The word itself comes from the English "copy" - text, manuscript, "write" - to write.

Copywriting refers to the ability to create articles of a political, advertising or presentation nature, the main task of which is to sell and persuade. That is, this is writing information for sites aimed at pumping the results of their activities. This includes articles, reviews, descriptions. However, this is the name of not only the creation of selling, commercial texts, but also any other text materials.

Those who are professionally engaged in copywriting are called copywriters. Most copywriters work for website owners, they are also called webmasters. You can also write articles on various topics, sell them.

How to learn to write correctly

With the advent of the Internet, many began to use e-mail.But, the sender of a message cannot always convey the necessary information to the recipient. The point is not in the subjectivity of the perception of information, but in the mistakes made when preparing the text.

The ability to competently build written communication has become in demand. This is why online courses in written communication are so popular.

Things to Consider When Choosing an Online Copywriting Course

The main thing is to decide how much time, money you need, what you expect to receive.

A large selection of online copywriting courses - paid, free, for personal training. You need to choose training taking into account interests, priorities, constantly improve - to grow in the profession.

How not to be mistaken in choosing a training

To make money by writing articles, to become a sought-after author, to write a selling text, you need to constantly study, write a lot, and also master other related professions.

Online courses will teach you how to experiment with the word, write compelling copy, help you build a portfolio, and save time because you can do this without leaving your home.

Advertising with training for copywriters often flashes on the Internet. There are many proposals, but little-known authors do not need to be trusted. As a rule, after graduation, they promise big earnings. But this is far from the case, for success you need to practice a lot, constantly learn.

In order not to waste time, money on low-quality training, the choice should be taken seriously.

Criterias of choice

• First, you should familiarize yourself with the training program. If in doubt, it is better to immediately clarify which program is suitable for a particular situation. Get the knowledge you need.
• Further, it is recommended to collect information about the author of the information product - merits, status, reviews. Choose courses where the author is easy-going, communicative, with a lively presentation.
• An important selection criterion is the availability of feedback so that you can ask questions directly during training, at a webinar or chat with colleagues on social networks.
• You should also study the publications of the future mentor, if any. Find out when the course appeared, inquire about the achievements of the graduates.
• Practical tasks are a must. Without practice, it is impossible to understand the theoretical knowledge gained.

Advantages and Disadvantages of Online Courses

• free training or low cost;
• clear, structured presentation of material;
• distance learning at a convenient time;
• an experienced mentor will reveal the secrets of the mastery.

• it is difficult for a novice author to evaluate the quality and effectiveness of an information product;
• you can run into scammers;
• questionable guarantees, if the course does not help to earn, some mentors promise to return the fee;
• the same programs for beginners - standard tools;
• no checks.

We have prepared an overview of the best trainings for 2020, after which you will master the basics of copywriting and can get your dream job. And also there will be an opportunity to be your own boss, not depend on anyone, earn decent money, and develop creatively.

Rating of online copywriting training courses for 2020

The endless stream of information can be confusing for a novice author. Professional training will help you to understand all the nuances. For further growth, it will be necessary to periodically pump the acquired skills. Trainings will help deepen your knowledge, teach you how to write correctly.

Council. Look for courses with experienced mentors who have extensive hands-on experience.

Best Free Online Courses

Author's educational video course from Julia Volkodav - "Try your hand"

The course consists of 10 video lessons. It will allow you to quickly get the result - write the first articles, learn how to sell them. It will also introduce you to exchanges and help you acquire electronic money.

Designed specifically for beginners who want to try their hand at this field in order to understand if the profession is right for them.

The online course will teach:

• the main types of writing;
• find out what copywriting exchanges are;
• select relevant topics of articles;
• write sales texts;
• correctly post articles for sale;
• increase the uniqueness of the material;
• write headlines, leads;
• sell articles through directories.

• an experienced author and trainer who will teach you how to get real money without investment;
• the course is useful for novice users to help in choosing a path;
• acquaintance with technologies for working with text;
• full scope of training from simple to complex;
• suitable for any level of pc user;
• the author reveals the secret of making big money using examples;
• shares his experience of high-speed text writing;
• useful information about the main sites for receiving orders and selling articles;
• a large number of positive reviews from successful copywriters.

• some video tutorials require information updates;
• there is a need to improve the functionality of the program;
• not suitable for more experienced copywriters.

You can master the basics of the profession in a few days with Julia Volkodav. First results during training.

Webinar "Profession - copywriter-marketer" from Andrey Vlasenko. #Getproff Online School

Designed for those who want to be not only a copywriter, but a bit of a marketer.
The course will help you become a sought-after specialist.

The webinar will teach:

• write selling texts;
• find and work with customers;
• register on freelance sites;
• the basics of marketing;
• get rid of fear in order to take the first order;
• use tools to simplify and speed up the work with information;
• create a portfolio;
• declare yourself;
• earn the first money.

• high-quality feedback;
• fundamentals of the profession of copywriter-marketer;
• useful tips for making money from leading experts in marketing companies;
• an integrated approach that will help novice freelancers with the choice of an Internet profession;
• structuredness and a wagon of useful information;
• teach you how to hook your audience;
• suitable for beginners and experienced copywriters.

• standard material;
• lack of deep immersion in the topic;
• few reviews.

#Getproff teaches you how to write competently and think like a marketer.

"Initial" from the website Lifehacker - 12 lessons in the form of letters (theory + examples)

The course is designed for those who want to improve their skills, as well as for entrepreneurs and website owners.

Letters come by e-mail once a week. The first is seven days after registration.

Thanks to the course, you will learn:

• interesting to write;
• come up with exciting topics;
• structure the material used;
• create interesting headlines, eyeliners;
• use special tools for more productive work.

• texts with useful tips on life, productivity, motivation, health, etc .;
• useful material on techniques, secrets and techniques that help to check the uniqueness of the text;
• a lot of information on how to create a truly selling text;
• short notes, each no more than ten minutes;
• motivation for career success;
• a site for those who believe that nothing is impossible, there would be a desire;
• available as an application on the phone.

• a lot of useless information;
• there is no guarantee of reliability for some materials;
• inconvenient site navigation system.

"Initial" from the Lifehacker site is clear, interesting, useful texts.

"School of Excellent Copywriting" - course from Dmitry Novosyolov

For beginners or those who have not worked with the text professionally. Video training will give answers to many questions, quickly teach you to master this interesting profession. It will also teach you how to make money by simply writing information for the site.

The training contains beginner-level materials (you can study it yourself) + face-to-face webinars that are useful to everyone.

Video training will teach:

• the basics of copywriting;
• systematize the acquired skills;
• write for any task - blogs and media, social networks and mailings;
• evaluate the effectiveness of content projects;
• build relationships;
• work at different stages of creating a media concept.

• an effective course on blog promotion from an expert in selling webinars;
• structured knowledge, with a clear sequence, which will help to shorten the path to more expensive orders;
• invaluable information, especially the technical side - hosting, WordPress, creating a semantic core;
• experience and method of delivering information, explains clearly;
• suitable for those who have already written something.

• not suitable for those who have not decided on the choice of profession.

Training from Dmitry Novoselov is a commercial copywriting for everyone.

"Copywriting: basics, secrets, examples" - 30 video tutorials for beginners from Daniil Shardakov

The entire course is posted on the author's blog. Separate topics for each lesson, for example, principles of creating articles, models of selling texts.

Learn here:

• how to work with information;
• write interesting and literate content;
• use headers;
• develop a prototype of the selling text.

• a course for those who consider the text as the basis of communication with customers in sales;
• specific examples from the practical experience of professionals;
• interesting approach, clear explanations;
• suitable for those who love structured data;
• placement of the correct accents, taking into account the Russian mentality.

• the lessons offered are a cursory overview without touching on the nuances.

Daniil Shardakov teaches to write beautifully, without heavy verbal constructions.

"Academy of Correct Copywriters" by Natalia Karia - leading marketing expert

Here, beginners are taught to write in a friendly, warm atmosphere. Suitable for freelancers, business owners. Learning takes place with love, understanding. Experts recommend starting with blog content.

The training also includes working with key expressions, the ability to write them into the text.

What the lessons will teach:

• write various articles;
• work with search engines;
• create content plans.

• motivating recordings of webinars for those who have a fear of working with a customer on their own;
• self-confidence and support from an experienced teacher;
• adaptation to modern trends;
• helps freelancers achieve better results.

• lack of feedback;
• a lot of information garbage.

The Academy of the Right Copywriters and its mentors love those who strive for success. Never forget that you yourself were newbies.

Best Paid Online Courses

"Shop of copimarketologists" - a 5-month training program for a copywriter-marketer from Sergey Troubadour

The training is designed for current, future copywriters, employees of Internet agencies, as well as managers, site owners. That is, those who have to deal with the selling text.

Almost anyone can become a student, except for those who do not speak the language well. Upon completion of training, a diploma will be issued.

What will you learn:

• to work out the main formats of selling texts;
• adapt materials for traffic;
• test the result;
• marketing analysis;
• make commercial offers;
• deal with all the intricacies of selling copywriting.

The block on auto sales funnels is especially useful.

• pleasant voice and interesting presentation of the material;
• accompanying slides with key points;
• without long introductions and unnecessary water, right off the bat;
• after three months of training - a copywriter diploma, after five - a copywriter-marketing diploma;
• assistance in finding a job;
• well-organized feedback;
• personal answers and analysis of tasks;
• polite attitude to any controversial situations.

• a small number of reviews.

"Shop of copimarketologists" - marketing thinking + fundamentals of sales psychology.

"Copywriting from A to Z" is a copywriting training program from scratch from the leaders of the Skillbox digital market

The full training cycle consists of 14 blocks. Also suitable for brand managers, PR specialists.

Successful completion of the training is confirmed by a Skillbox diploma.

What will you learn:

• basic knowledge of working with a word;
• create text materials for media, blogs, social networks;
• keep the reader's attention - understand the target audience;
• edit, proofread articles;
• marketing copywriting;
• create advertising content;
• distribute materials on social networks and other platforms;
• plan your time efficiently;
• state your ideas;
• benefit the customer.

• training is designed for fundamental training;
• a lot of useful information;
• structured presentation;
• lectures can be watched at any time;
• adequate prices;
• at the end of the diploma.

• problems with the organization of training;
• delays in the verification of works;
• videos contain visual signs of editing, are often interrupted;
• dubious promises of high earnings.

“Copywriting training from A to Z” is an access to unique content at home.

"Advanced course from Glavred" for editors, managers and designers

45 letters - one lesson a day, you can buy everything at once. Author - Maxim Ilyakhov.
The chief editor helped many to climb a step higher.

Most stock copywriters today customize their work to match editorial points.

What will you learn:

• remove all unnecessary so that the meaning does not change;
• create a competent, coherent text, make it lively, easily readable;
• to correspond with the customer;
• business communication with colleagues;
• how to increase reader confidence.

The course complements the book by Maxim Ilyakhov “Write, shorten. How to create strong text. " For those who have read the book, learning will help you move to the next level.

• a unique method for working with texts;
• the course will teach you how to write strong texts;
• written by professionals for people;
• structured material;
• specific tips, cheat sheets, many examples.

• no video format;
• cost.

Training "Glavred's Advanced Course" is readability and cleaning up verbal rubbish.

LSI-copywriting - 51 lessons from Petr Panda

This is professional training, a lot of new knowledge for those who are not familiar with LSI, but understand the principles of writing texts, know the basics of SEO.

Lessons to learn here:

• serve in a way that makes it interesting to read;
• select the desired presentation option for a specific audience;
• structure text material;
• create headers;
• sell a service in several paragraphs of text;
• raise site ratings - bring it to the TOP;
• create a longread;
• position yourself.

• a format that allows you to write articles with high ratings;
• a complete understanding of what LSI copywriting is;
• a lot of useful information;
• feedback, the ability to receive answers to questions;
• homework, error analysis;
• tests after lessons, help to consolidate knowledge and check the assimilation of the material;
• links to all necessary services;
• upon completion of training, a certificate is issued.

• A bit high price, but it pays off 100%

The online training course is designed with practical work in mind.
LSI copywriting means solid knowledge and fast results.

2 month course from Anton Reshetin, Getproff

An instruction for those who decided to become a copywriter, but do not know how to start.
These are 45 video lessons for 10-15 minutes, homework, feedback.

Also useful for those who want to quickly find a new source of income.

What will you learn:

• write useful articles, presentations, letters, commercial proposals;
• structure information;
• highlight key points;
• create website prototypes;
• generate project maps;
• the basics of internet marketing;
• analyze the customer;
• ask the right questions;
• find the target audience, company advantages;
• promote yourself on freelance exchanges.

Upon completion - a certificate, a portfolio of their work with comments from the curator.

• training format - step-by-step video tutorials with feedback;
• a course for those who are ready to combine creative and logical thinking;
• the ability to write based on the needs of the audience;
• strict attitude to checking homework;
• manner of dialogue - convincingly positive style in action;
• the author demonstrates amazing sincerity and passion for the learning process;
• Getproff gives hope for a permanent job and a stable dear clientele.

• technical nuances and some difficulties in mastering the program;
• time for training.

With Anton Reshetin, every line will be, if not in the eyebrow and the eye, then at least in the soul.

Online course "Constructor of Selling Text" by Denis Kaplunov

Consists of 10 video tutorials + practical examples. Here you can improve existing skills, arm yourself with new techniques. And also to improve the efficiency of work, to reach high fees.

Suitable for copywriters, as well as marketers, entrepreneurs;

What will you learn:

• conquer new peaks;
• motivate to make a decision;
• technique of competent design;
• promote your services, stand out from competitors;
• defend the position necessary for work;
• make offers that cannot be refused.

• a competent course from an expert in their field;
• useful for those who write texts for sale;
• structured material;
• many practical examples;
• unique techniques, rich and exciting program;
• homework check, comments for improvement.

• tedious, many lyrical digressions;
• cost.

Online course "Constructor of Selling Text" is a copywriting technique, work on a specific offer to increase sales

Personal training

This is one of the new modern approaches to teaching. The process is organized by a coach - mentor, psychologist, trainer. He helps to think independently, corrects if necessary.

The program is selected individually.

• a quick breakthrough in a short time;
• excellent results.

• cost - the more famous the coach, the more expensive.

conclusions

In the context of the coronavirus, copywriting may become the most in-demand profession in 2020. But it takes some time to master it.

Courses will help you avoid mistakes that most beginners make. They will also help to improve existing skills, gain additional knowledge and provide yourself with a decent income.

To develop your own style of writing articles, you need to constantly improve.